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Four SEM Tactics

September 18, 2017

Google processes more than 3.5 billion searches daily. That breaks down to 40,000 searches per second or 1.2 trillion queries per year.

What might be more astonishing than these figures is that capturing a fraction of this traffic with various search marketing practices is incredibly challenging; with this many searches taking place every day, you’d think there would be enough to go around.

The key to effectively driving users to your business’ webpage lies in deploying effective SEO and SEM techniques that will help your business outrank competitors on Google and other search engines.

While most are still under the impression that SEM encompasses SEO, over the past several years, the term has evolved, now strictly revolving around boosting visibility in the SERPs via paid advertising techniques.

One of the key differences between SEO and SEM is that the optimization route is a slow-going but powerful process, whereas SEM is more capable of providing quick bursts of business.

If your brand needs some fast-moving SEM strategies, look no further.

Here are four SEM tactics that drive quick results.

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