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Four SEM Tactics

September 18, 2017

Google processes more than 3.5 billion searches daily. That breaks down to 40,000 searches per second or 1.2 trillion queries per year.

What might be more astonishing than these figures is that capturing a fraction of this traffic with various search marketing practices is incredibly challenging; with this many searches taking place every day, you’d think there would be enough to go around.

The key to effectively driving users to your business’ webpage lies in deploying effective SEO and SEM techniques that will help your business outrank competitors on Google and other search engines.

While most are still under the impression that SEM encompasses SEO, over the past several years, the term has evolved, now strictly revolving around boosting visibility in the SERPs via paid advertising techniques.

One of the key differences between SEO and SEM is that the optimization route is a slow-going but powerful process, whereas SEM is more capable of providing quick bursts of business.

If your brand needs some fast-moving SEM strategies, look no further.

Here are four SEM tactics that drive quick results.

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What to Do When Your Search Rankings Drop

August 21, 2017

Yes, it happens to the best of us.

Just when we feel comfortable with the amount of organic traffic we get, we see a massive drop. And it’s bound to ruin our day.

If this happened to you, too, you must know what I’m talking about. If it hasn’t, keep on reading. It’s bound to happen at some point.

And I’m not being pessimistic. But think about it: there are a few major yearly updates Google makes. Plus a few hundred smaller ones. And each of them can bring down your search rankings.

So what can you do if you notice a sudden drop?

  1. Make sure it’s a drop in the first place

Spikes are perfectly normal and you shouldn’t panic if your organic traffic has decreased in the past few days to a week. If the problem persists, it’s time to investigate.

Your starting point: Google Search Console. The Search Analytics here can break down the number of impressions clicks and position for any given page. And for the entire website.

In the Index Status section you can find out how many of your pages are currently indexed by Google. Again, look for discrepancies in the same period when you noticed the dropping.

If the findings in Google Search Console are similar to those in your ranking tracker or analytics tool, you should take action.

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Digital Ad Woes?

August 18, 2017

Digital advertising has changed a tremendous amount over the past five years. There’s been a significant amount of resistance from Internet users regarding blatant advertisements and businesses have had to figure out ways to make their digital advertising strategies more authentic and organic. This has led to some significant growth in the area of programmatic advertising and, as a result, has fostered a need for Creative Management Platforms.

What are Creative Management Platforms?

The term Creative Management Platforms (CMPs) refers to the class of creative ad technologies that satisfy the overwhelming and otherwise time-intensive design needs today’s digital advertisers are saddled with in a programmatic environment that delivers countless ad iterations to a number of distinct audiences.

In essence, a CMP is used to make creative ad design possible at a large scale. It allows advertisers to tailor each individual ad to a specific audience and segment without having to manually create an array of different ad sets ahead of time – which drains the time and creative energy of in-house design teams. Basically, a good quality CMP provides the following specific benefits:

  1. Cost Savings

The cost savings that a CMP provides can be significant. Not only does CMP require far less manual involvement from your employees, but it also ensures each ad is created in the most cost-effective format possible. For extremely active digital advertisers, this can save thousands of dollars a month.

  1. Timely Delivery

With programmatic advertising, speed is a must. CMPs allow you to quickly and efficiently deliver a variety of ad sets without any delays or setbacks. This ensures the right message is delivered at the perfect time.

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Solar eclipse 2017

August 18, 2017

On Monday, August 21, 2017, the entirety of North America will bear witness to an eclipse of the sun, with the path of totality stretching across the country, from Oregon on the west coast to South Carolina on the east.

Let’s take a look at some of the key eclipse facts.

This is the first total solar eclipse visible in the contiguous United States (excluding Alaska and Hawaii) for 38 years, the last one being back in February 26, 1979.

That year saw the release of the first spreadsheet program called VisiCalc, and was also the year that the first draft of the programming language Ada was released.

And while the worldwide web as we know it today didn’t exist back in 1979, online services such as MicroNet and Bulletin Board Services (BBSs) were available to those brave pioneers and the hardcore technorati.

The last time a total solar eclipse was visible from coast to coast was almost 100 years ago, on June 8, 1918, the same year that the crystal oscillator, the cornerstone of digital watches and many other digital circuits that we rely on today, was patented by Alexander M. Nicholson at Bell Telephone Laboratories.

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LambdaLocker ransomware

August 17, 2017

Victims of LambdaLocker ransomware can now get their files back for free using a decryption tool released as part of the No More Ransom initiative.

The scheme was launched last year, with the goal of bringing law enforcement and private industry together to fight file-locking malware.

No More Ransom recently celebrated its one-year anniversary, and now offers over 50 decryption tools for use against more than 100 ransomware families.

Now cybersecurity researchers at Avast Antivirus have added a decryption tool for LambdaLocker to the portal, allowing victims to retrieve their files without paying the 0.5 Bitcoin ($2,200) ransom that attackers demand in exchange for the cryptographic key.

LambdaLocker first appeared in January and uses a combination of AES-256 and SHA-256 ciphers to encrypt victims’ files, making them inaccessible and adding the extension ‘.lambda_l0cked’.

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AI and the future of work

August 15, 2017

The robots are coming and the world of work is set to change forever: recent research from consultants PWC estimates a third of existing jobs are susceptible to automation, due to the use of robots and artificial intelligence (AI) by 2030.

The survey adds more weight to a fast-growing body of work on the impact of AI. Take KPMG’s recent global CIO survey in conjunction with recruiter Harvey Nash, which found almost two-thirds of CIOs are investing or planning to invest in digital labour, which broadly covers robotics, automation, and artificial intelligence.

A quarter of these technology chiefs have already see very effective results. The survey suggests digital leaders are investing in digital labour at four times the rate of other executives. These CIOs are also implementing digital labour solutions across the enterprise, in some cases at twice the rate of their less-pioneering peers.

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New semiconductors

August 14, 2017

Researchers hope the future of our semiconductors lies not within silicon, but new materials which can be used to create transistors ten times smaller than our current circuitry.

Last week, Stanford associate professor of electrical engineering Eric Pop and post-doc Michal Mleczko revealed a new study into the applications of semiconductor material potentially able to support computer chips just a few atoms thick.

Published in the academic journal Science Advances, the engineers report how two semiconductors, hafnium diselenide and zirconium diselenide, either share or go beyond the traits that make silicon such a popular semiconductor today.

All three, for example, can “rust.” While you would be forgiven for thinking that rust is not generally a desirable feature for metals and materials, in this case, the “rust” — encouraged by exposing silicon to oxygen during manufacturing — isolates and protects the circuitry.

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New Trojan malware campaign

August 14, 2017

A notorious banking Trojan is targeting customers of a major bank with a new email spam campaign, which directs victims to a fake login page that’s indistinguishable from that of their real bank.

The credential-stealing Trickbot banking malware has been hitting the financial sector since last year and targets online banking customers in the US, UK, Australia, and other countries.

Those behind this particular banking Trojan are continually developing it and have even been experimenting with EternalBlue, the Windows exploit that helped spread WannaCry and Petya.

But no matter how advanced malware gets, phishing remains a common attack vector for distributing malicious payloads.

Uncovered by security researchers at Cyren, the latest Trickbot distribution campaign sent over 75,000 emails in 25 minutes, all claiming to be from Lloyds Bank, one of the UK’s biggest banks.

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GE’s use of Google Glass

August 14, 2017

When Google announced the revival of Google Glass, it came armed with evidence that the augmented reality glasses have a real market — in the enterprise space. The company showcased major customers like GE, Agco, DHL, and Sutter Health already piloting Google Glass Enterprise Edition.

AR is certainly something many business leaders have already considered: A Tech Pro Research survey conducted last year showed that 39 percent of respondents were already using AR at their organization. Of those who weren’t, 67 percent said they were thinking about it. Meanwhile, analysts are optimistic about the market: IDC tallied around 111,000 AR headsets already in the commercial segment in 2016 and projected that there will be more than 20 million by 2021 — that’s a 184 percent CAGR, giving the commercial segment 83 percent of AR headset market share in 2021.

So what’s going to drive that growth between now and 2021? GE’s use of Google Glass demonstrates how AR has finally hit a maturity level where major enterprises can feel confident it’s worth the investment. For a major entity like GE, changing workflows to adopt new technologies like AR is no small effort.

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