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What to Do When Your Search Rankings Drop

August 21, 2017

Yes, it happens to the best of us.

Just when we feel comfortable with the amount of organic traffic we get, we see a massive drop. And it’s bound to ruin our day.

If this happened to you, too, you must know what I’m talking about. If it hasn’t, keep on reading. It’s bound to happen at some point.

And I’m not being pessimistic. But think about it: there are a few major yearly updates Google makes. Plus a few hundred smaller ones. And each of them can bring down your search rankings.

So what can you do if you notice a sudden drop?

  1. Make sure it’s a drop in the first place

Spikes are perfectly normal and you shouldn’t panic if your organic traffic has decreased in the past few days to a week. If the problem persists, it’s time to investigate.

Your starting point: Google Search Console. The Search Analytics here can break down the number of impressions clicks and position for any given page. And for the entire website.

In the Index Status section you can find out how many of your pages are currently indexed by Google. Again, look for discrepancies in the same period when you noticed the dropping.

If the findings in Google Search Console are similar to those in your ranking tracker or analytics tool, you should take action.

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