Google announced that MUM will be integrated into some searches on Google Search. Google’s search results page is undergoing changes that will introduce new ways to discover and explore topics for certain searches.
This new way of searching expands on the old way of searching for answers and introduce a more intuitive way to explore topics.
Google will in the coming months guide users down topic paths in a redesigned search experience for some searches that will be more visual.
One of these changes is apparently already in search.
The Google MUM Algorithm
Earlier in 2021 Google introduced a new search algorithm that can search across languages and with images to find answers to complex questions.
This algorithm is called MUM, which is short for Multitask Unified Model.
The feature that Google is running with most is the ability to search with images instead of just text.
Google has already announced the integration of MUM into their Lens app in the coming months.
How Google MUM Will Change Search
The MUM algorithm will be introduced into Google Search and it will bring dramatic changes to the whole idea of what search means.
Users currently search for answers. But this new way of searching will help users explore more complex tasks while also introducing an entirely different way of presenting answers, particularly with images.
The goal for these changes is to make searching more intuitive.
Google Search Redesign
Google characterized this change as a redesign of search and that’s exactly what it is.
This new version of search takes three big steps away from the old ten blue links search engine.
September 29, 2021
By Roger Montti
