There looks to be a Google algorithm update rolling out between the 10th to 15th of September 2021 which is causing widespread fluctuations in the Google search results.
We first noticed a large Google algorithm change come through on the 10th of September with the SEMrush sensor recording a 7.4 (out of 10) across all industries. The SEMRUSH sensor has recorded five days of high range volatility since the 9th of September 2021.
After the respite of the 14th of September, it looked as if the Google update had finished rolling out, however, on the 15th of September the SEMRUSH sensor is back up to a 6.7 which shows a high range of volatility.
What Are You Seeing With the September 2021 Algorithm Update?
We first started noticing large changes to the SERPs on the 9th of September after a quiet month from Google.
As an SEO Agency working across a diverse range of industries, we are seeing mixed results amongst our client sites at this time. It is difficult to ascertain whether this is a continuation of the page experience update, the link spam update (less likely), or whether this is a mini core update that Google will not be announcing.
Who Has Been Impacted by the Algorithm Update?
Depending on the industry that you are tracking, the results and changes to the SERPs may be very different. There has been more than enough talk on Twitter and the SEO forums to justify investigation into what these changes mean for different industries. A number of well-known SEO commentators have reported dramatic shifts in the quality of search engine results over the last week.
Some of the industries that saw the highest levels of volatility include:
September 15, 2021
By Safari Digital
