iPhone decline

Do you know what got my spidey-sense tingling? Apple didn’t discuss storage and pricing tiers for its new iPhone Pro models.

The company announced that the iPhone 11 Pro would start at $999. We also know the larger iPhone 11 Pro Max will start at $1099. But the company didn’t announce storage capacity. It could be that the droll 90+ minute keynote was already getting quite long. Or it could be that Apple wasn’t changing up much, compared to previous years.

Or, it could be that Apple wants to change the narrative away from Pro pricing to the pricing of the new $699 entry-level iPhone 11. Frankly, that would be the smart move. I’ll talk about base-model vs. pro in a minute, but first, let’s cover what the Apple website says about the new model prices.

By David Gewirtz

September 11, 2019

Click here to read the full article on ZDNet

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